Friday, November 16, 2007
Commercial analysis - Agfa Film
I think that this ad is effective. The start of the commercial catches the attention of the audience as it shows a skinny, geeky looking guy and a bunch of beautiful woman who are laughing at him and taking out their undergarments, this makes the audience curious as what the beautiful ladies are laughing at and why are they taking off the undergarments. That was the distraction at the beginning of the commercial where the audience might not be able to figure out that it is a camera commercial and they would want to continue watching the commercial to see what was going on. It is then followed by the surprise element when camera shutter sound was heard and the geeky guy revealing that he is holding a camera. It is then followed a voice over ‘for things you only see once in a lifetime’ and the close up of the product and its logo, which then reveals that it is a camera commercial. There is another scene, showing the geeky guy browsing through the picture he took, after the close up of the product and the logo, which reinforced. What the commercial is selling. The commercial uses humor and a little sex to attract attention from its audience and to convey the message that the camera is waterproof. The use of appropriate sound effect which is the camera shutter sound also helps the audience to understand that it is a camera commercial. In terms of the message it’s sending out, it’s simple and easy to understand. Background music should be included in this commercial. Other then that, I think its is quite and effective commercial
Saturday, November 3, 2007
most effective commercial
The 2 most effective commercial to me is the Thai healthcare commercial and the Subaru commercial
The Thai healthcare commercial is targeted to the public, informing the public that exercising is good for them. Its is effective as it motivates the public to exercise more as the commercial shows how exercising can do us good and even make us look better and relieve our pain. The use of music was also appropriate.
The Subaru commercial is targeted to anyone with a need for speed. The commercial shows a guy driving a Subaru car competing against a cheetah. I think the commercial is effective as it manages to show us that the Subaru car is able to compete with a cheetah and winning the cheetah.
The Thai healthcare commercial is targeted to the public, informing the public that exercising is good for them. Its is effective as it motivates the public to exercise more as the commercial shows how exercising can do us good and even make us look better and relieve our pain. The use of music was also appropriate.
The Subaru commercial is targeted to anyone with a need for speed. The commercial shows a guy driving a Subaru car competing against a cheetah. I think the commercial is effective as it manages to show us that the Subaru car is able to compete with a cheetah and winning the cheetah.
Final adidas logo
Tuesday, October 30, 2007
Monday, October 29, 2007
Reseach on logo
The Pepsi logo has made a remarkable evolution over the years into the three-dimensional globe against an ice blue background that's become synonymous with Pepsi products.
Lamborghini is an Italian manufacturer of high performance sports cars based in the small Italian village of Sant'Agata Bolognese, near Bologna. Lamborghini is now a subsidiary of German car manufacturer Audi AG, which is in turn a subsidiary of Volkswagen. Lamborghini is the main counterpart to Ferrari in the italian sports car business. The Italian company was founded in 1963 by businessman Ferruccio Lamborghini, who owned a successful tractor factory.
The Lamborghini Charging Bull Logo stands for the founder's, Ferruccio Lamborghini, zodiacal sign (Taurus). Most of the company's cars have been named after famous fighting bulls (oddly most have been spanish bulls not italian).
Interestingly it is said that the choice of an animal and the colors used on the logo (gold on a black background, and a charging bull) are suspiciously similar to the Ferrari logo (a black horse on a yellow background). It is believed that this was no accident on the part of Lamborghini, who had a long standing (and not always friendly) rivalry with Ferrari.
The Amazon logo represents the very same message that they sell everything from A to Z and the arrow below the logo represents the smile that customers would experience by shopping on the Amazon.com website.
All racing fans are very familiar with the famous Ferrari "prancing horse" symbol. The famous symbol of Ferrari is a black prancing horse on yellow background, usually with the letters S F for Scuderia Ferrari. The horse was originally the symbol of Count Francesco Baracca, a legendary "asso" (ace) of the Italian air force during World War I, who painted it on the side of his planes.
The Mercedes-Benz logo is one of the most famous brands in the world. The Benz logo is a simplistic three-pointed star that represents its domination of the land, the sea, and the air. The famous three-pointed star was designed by Gottlieb Daimler to show the ability of his motors for land, air and sea-usage. It was first seen on a Daimler in 1909, and was combined with the Benz laurel wreath in 1926 to signify the union of the two firms. Mercedes-Benz is the world's oldest automobile manufacturer.
Sunday, October 28, 2007
Healthcare commercials
This Thai health care commercial is hilarious and its is trying to convey a message to the public that exercising is good.
Spin: exercise makes your skin glow, exercise provides fast relieves from all pain
This is a breast cancer commercial. which purpose is to convince womans to examine their own breast every once in a while
Spin: If men had breast, they'd appreciate it
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